Top 3 Reasons to Use Promotional Products in Your Marketing Strategy

11 Jan
2022
Use promotional products in your marketing strategy

When developing a strong marketing strategy for your business, the focus is going to be on bringing in new and repeat customers. You have to spend money to make money, right? While there are many different ways to develop your marketing strategy, one great, simple and cost-effective way to boost business is by using promotional products. It’s well-known that everybody loves free stuff!

What are promotional products?

According to the American Marketing Association, “promotional products are essentially customized items that companies can brand and offer to customers and other parties.” Some of these products include things like:

  • Apparel – outerwear, shirts, polios, etc.
  • Writing tools – pens, pencils, markers
  • Desk accessories – trays, bookends, etc.
  • Drinkware – water bottles, shot glasses, tumblers, etc.

There is an unlimited number of promotional products that you can use to boost your business. Some are more popular than others, and it’s important to assess your targeted market to determine which products are going to create the strongest impression.

Why should I be using promotional products?

The American Marketing Association lists several great reasons to incorporate promotional products into your marketing strategy. Three big reasons that stick out include brand awareness and recognition, customer appreciation and retention, and sales and referral generation.

Brand awareness and recognition

Forbes discusses the high value in brand recognition for the marketing strategy of virtually any business. “Brand awareness is the probability that consumers recognize your brand, products or services.” Basically, in order to bring in a higher customer base, more people are going to need to recognize and remember your business.

Promotional products are one great way to boost your brand’s recognition and, in turn, new business. Accordingly, a recent study found that 75% of buyers stated that they are more likely to make purchases from a brand or business that they recognize.

Customer appreciation and retention

As stated earlier, who doesn’t love free stuff? Showing your current customer base appreciation by sending them some free promotional products is a simple and effective way to show your customers your appreciation. American Express discusses their take on showing customer appreciation, stating that it’s such an important aspect of marketing as it has the power to boost customer satisfaction.

When customer satisfaction is high, it promotes repeat business and referrals for potential new business. They also state that the more unique and targeted your promotional product is, the better. Taking the time to know your market can show your customers that you care and that you’re not just sending them junk in hopes of simply boosting your company’s business.

Sales and referral generation

A Marketing Eye article discusses the various ways promotional products can positively impact your business. One way they discuss is how your customer base can be a walking advertisement for you. When you give your current or future customers a promotional product that’s something they can use or wear in their daily lives, they’re able to passively promote your business to every person they encounter. In doing this, you’re able to increase your brand’s awareness and recognition, thereby boosting your sales and referral generation.

 

Having the right marketing strategy for your company is imperative to the success of your business. Adding promotional products is a strong and easy addition that will strengthen your marketing plan.

Contact us today to talk about Juice that Brand’s available promotional products and other promotional services!

Tim Roche, Jr.
author