How to Develop a Marketing Strategy for a Small Business Using Promotional Products
To ensure your business’s success, it’s critical to have a marketing strategy in place. There are many different ways to promote your company and generate sales, but promotional products are a powerful tool that will help you develop a unique marketing strategy that really resonates with your audience. In this article, we’ll give you an overview of how to develop a marketing strategy using promotional products as an effective part of the mix.
Why Use Promotional Products?
Having promotional products in your marketing strategy is an excellent way to take your business to another level. By giving away branded items, you’re increasing brand awareness and promoting customer loyalty. You can also use them as giveaways during trade shows or events—or even better, give them away as incentives for loyal customers. There are so many ways promotional products can be used! But before you start handing out branded t-shirts left and right, you need to establish a marketing strategy that will work with your budget and help grow your business. Here are ways that you can grow your business:
- Brand Awareness
- Personalized Items
- Reward Loyal Customers
- Incentivize Purchases
- Incentivize Referrals
How to Incorporate Them into your Marketing Mix
There are two main approaches you can take when it comes to developing your marketing strategy. One is top-down, where you start with what you want your company’s image and reputation to be, then design everything else around that concept. The other is bottom-up, where you start with what your customers want and need, then develop products and services that will be most effective in reaching them—and your overall goal of increasing sales.
Getting Started on Choosing What Kind of Product to Use
First and foremost, small business owners should know that promotional products don’t work miracles. That is, while they can serve as an effective marketing tool, it’s not enough to buy a bunch of stuff and hope people remember your brand name. Instead, if you want to use promotional products effectively in marketing campaigns aimed at driving sales, you need to figure out what kind of product will best fit into your strategy.
This doesn’t mean you have to have every last detail worked out before moving forward with your campaign; instead, using any kind of research or analytics data available (Google Analytics or Facebook Insights are great places to start), simply get a general idea of what kinds of products potential customers tend to respond most positively toward.