When you’re looking to get the word out about your product, a tried-and-true method is to mail out promotional products. If you can find something that will occupy a place in a potential consumer’s home, they’ll look at it every day. It’s critical to strike a balance between price and usefulness. For example, a flyer or paper bookmark may be cheap to produce and mail, but might also be immediately thrown away.
Magnets and Calendars
A great idea embraced by many real estate agents is to send out a magnet or paper calendar for the upcoming year with their photo and contact information. Every time a potential client needs to check if the 21st of next month is a Tuesday or Wednesday, they’ll see the information and think “Well, perhaps I do need to get in touch with a real estate agent.” While the cost of potential magnets or calendars can be prohibitive for some industries, it’s worth considering if you expect to make a sufficient profit margin on each one.
If you’re looking to promote a custom product, it may be worth sending out samples of your product itself. For example, it may be worth sending out pens or envelopes with the recipient’s address on them. A pen that gets used for the next few months will occupy a constant place on the recipient’s desk. It will remind them of your brand every day.
Other Ideas for Promotional Products that you can mail
In addition to product samples, you can imprint your contact or business information on other objects. A cheap bookmark might not make an impact. However, a high-quality variant made of thick cardstock with a ruler edge might be used every day for a year. The bottom line: If you’re looking to mail out promotional materials, there are plenty of reasonably affordable options. They have the potential to help your brand stay top of mind. For more information about juicing your brand, don’t hesitate to contact us today.