With the advent of more sophisticated technology, promotional products are seeing some subtle shifts. There are enduring fundamental principles that are being applied to new technology to produce excellent results for clients. Consumers are growing more attracted to eco-friendly products, gadgets, and accessories than ever before. According to industry statistics provided by Sage World, more than 60% of consumers will pass on promotional items if they don’t deem them relevant anymore. For this reason, it’s imperative that businesses keep up with the changes in the promotional products industry.
Here are promotional products ideas and trends that will ensure your product and brand flourishes in 2018. Read on!
Quality Still Reigns Supreme
In this industry, quality is something that is becoming recognized as an aspect of extreme importance. That means you must offer better promotional products than the competition. We are talking about uniqueness and quality here: walking around an exhibition, a trade show or a promo event one can collect up to 20 pens. Unfortunately, most of them, if not all, will end up in the wastebasket. Only top-quality cool-looking ones will survive and make it to the recipient’s desk. That’s why you should prioritize quality.
Let’s face it: it’s 2018. Many people own promotional products. In fact, 90.4% of people profess to owning a promotional product. The good news is that a lot of people own promotional products because they like them! The bad news is that other companies know promotional products work so they give them out too.
No one wants more of those cheap knick-knacks. Consumers want quality products. Considering that consumers have a lot of promotional products already, you need to give them a reason to keep the your company’s item and hold on to it. Therefore, you must make sure all the promotional items you offer are functional, and most importantly, practical for your clients.
Finally, the ever-changing tech trends and preferences are shaping the promotional products market in 2018. And more than likely, these tech-trends will continue in the next few years to come. Consumers in 2018 prefer tech-related products that bring convenience into their lives and jobs. In fact, the convenience and usefulness are the top reason why recipients keep promotional giveaways, according to ISA. Therefore, you need to watch the shifts and changes for you to offer consumers the perfect swag that will protect your brand.
In today’s ever-growing business world, we understand that it can be a challenge to make new connections with new prospects. At Juice That Brand, we advise all business enthusiasts to consider trade shows because they provide a unique opportunity for business and brands to make a lasting impression and good relationship with the potential prospects.
Feel free to contact our customer care representatives to learn more on how to maximize your results with trade shows and other products promotional services that are in line with the current trends.